70
clear sunscreen
Launch itA $11.4M/yr market growing +85.9% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$11.4M$11.4M/yr · 3.8M searches
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$28.56avg listing price — sweet spot $15–$100
Price range
Incredible$16.79–$55.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Growth
Great+85.9%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,589.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand