57
clear self tanner
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Price range
Great$10.39–$40.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Growth
Good+27.7%90-day search growth — must beat 0% to launch
Market size
Good$366K$366K/yr · 285K searches
Review moat
Okay2,409.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand