45
clear lip liner
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.63avg listing price — sweet spot $15–$100
Price range
Okay$1.34–$21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,543.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 56K searches