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cleansing milk
Skip itSoft demand (-1.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.66avg listing price — sweet spot $15–$100
Price range
Great$11.45–$32.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$256K$256K/yr · 436K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,069.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.9%90-day search growth — must beat 0% to launch