50
cleansing cloths
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Market size
Great$865K$865K/yr · 405K searches
Price range
Good$5.69–$26.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,594.45avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand