65
cleansing balm
Launch itA $2.9M/yr market growing +10.3% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$2.9M$2.9M/yr · 1.7M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$4.95–$57.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.54avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,657.85avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand