58
clean perfume
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$40.29avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$11.19–$112.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$583K$583K/yr · 664K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,339.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand