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clean makeup
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.36avg listing price — sweet spot $15–$100
Price range
Okay$9.72–$17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$79K$79K/yr · 131K searches
Review moat
Bad12,674.55avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand