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clay shampoo
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$17.05avg listing price — sweet spot $15–$100
Price range
Good$8.80–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,023.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 47K searches