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clay pomade
Worth a lookShows searches that convert (14.2% search→purchase), but soft demand (-6.7% this quarter) keeps it on the watch list.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$18.72avg listing price — sweet spot $15–$100
Market size
Good$763K$763K/yr · 287K searches
Price range
Good$8.05–$27.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,812.47avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand