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clay mask
Launch itA $1.8M/yr market growing +19.6% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.7M searches
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Great$16.67avg listing price — sweet spot $15–$100
Price range
Great$5.92–$41.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,447.15avg incumbent reviews — the moat a new listing must climb