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clarifying conditioner
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Price range
Good$5.73–$26.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,383.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$173K$173K/yr · 91K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand