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citrus lotion
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.75–$31.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.60avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,049.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$66K$66K/yr · 58K searches
Brand share
Bad94%top-5 brand share — brand-locked demand