55
citrus body wash
Worth a lookShows low returns (0.4%), but a deep review moat (7,161 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.70–$32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.33avg listing price — sweet spot $15–$100
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 117K searches
Review moat
Bad7,160.81avg incumbent reviews — the moat a new listing must climb