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55

citronella soap

Worth a look

Shows low returns (0.4%), but a small market ($34K/yr) keeps it on the watch list.

Market size 8Growth 97Conversion 65Competition 32Returns 98Price range 57Avg price 51Brand share 49Review moat 45Quality gap 57

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Growth

Incredible+199.5%

90-day search growth — must beat 0% to launch

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$5.91–$27.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.13

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,038.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$34K

$34K/yr · 48K searches

Signals Trending

Search terms