47
cica
Skip itSoft demand (-8.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$19.87avg listing price — sweet spot $15–$100
Price range
Good$7.11–$34.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$115K$115K/yr · 171K searches
Review moat
Bad5,233.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.8%90-day search growth — must beat 0% to launch