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cica face mask

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 28Conversion 61Competition 17Returns 89Price range 79Avg price 78Brand share 0Review moat 45Quality gap 24

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$11.03–$30.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.19

avg listing price — sweet spot $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,004.9

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 79K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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