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chrome eyeliner
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Review moat
Great356.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$5.60–$144.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 410K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand