47
chocolate cherry hair dye
Skip itSoft demand (-13.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Price range
Good$7.92–$32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Market size
Okay$119K$119K/yr · 396K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad15,616avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.1%90-day search growth — must beat 0% to launch