64
chin strap for sleeping
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Great$2.0M$2.0M/yr · 2.8M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$4.53–$37.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,422.09avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.5%90-day search growth — must beat 0% to launch