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chi dog shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good823.22avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Market size
Okay$195K$195K/yr · 102K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.98–$14.01cheapest to priciest tracked listing — scored on the share inside $15–$100