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cherry vanilla perfume
Skip itA concentrated shelf (top 5 take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.04–$18.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,193.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 139K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
Bad95%top-5 click share — a locked-up shelf