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cherry perfume
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$55.47avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good507.97avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Good$720K$720K/yr · 562K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.24–$334.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Signals High Price