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cherry lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$6.25–$23.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,305.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 91K searches
Growth
Bad-25.7%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand