38
cherry lip balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.38avg listing price — sweet spot $15–$100
Market size
Good$457K$457K/yr · 234K searches
Price range
Okay$4.02–$20.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,741.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand