50
cheer bows
Worth a lookShows a fragmented shelf (top 5 take 33% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Competition
Great33%top-5 click share — an open shelf
Review moat
Good706.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Growth
Okay+15.5%90-day search growth — must beat 0% to launch
Price range
Okay$4.06–$23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$134K$134K/yr · 518K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality