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cheap skincare
Skip itSoft demand (-22.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$3.17–$43.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,099.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 351K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand