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cheap shampoo
Skip itSoft demand (-19.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$277K$277K/yr · 442K searches
Review moat
Okay1,554.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$1.10–$23.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.00avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-19.0%90-day search growth — must beat 0% to launch