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cheap perfume under 5 dollars
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.71–$29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,372avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 857K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.31avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand