43
cheap mascara
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.05–$34.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.80avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$128K$128K/yr · 160K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Review moat
Bad28,417.94avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand