47
charcoal face scrub
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.67–$28.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.31avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,419.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$50K$50K/yr · 51K searches