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charcoal body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Okay$10.08avg listing price — sweet spot $15–$100
Market size
Okay$116K$116K/yr · 103K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,491.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad$5.13–$15.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand