61
chapstick
Worth a lookShows a $16.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$16.1M$16.1M/yr · 21.0M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$2.67–$27.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad18,078.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.1%90-day search growth — must beat 0% to launch