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chafing cream
Launch itA $1.1M/yr market growing +73.7% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Growth
Great+73.7%90-day search growth — must beat 0% to launch
Market size
Great$1.1M$1.1M/yr · 769K searches
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Price range
Okay$4.97–$23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,803.5avg incumbent reviews — the moat a new listing must climb