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caviar hair mask
Skip itSoft demand (-57.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible24.8avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$33.09avg listing price — sweet spot $15–$100
Price range
Incredible$30.71–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 9K searches
Growth
Bad-57.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand