55
caudalie
Worth a lookShows a sweet-spot price point ($43.44 avg), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Avg price
Incredible$43.44avg listing price — sweet spot $15–$100
Price range
Incredible$23.38–$73.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 333K searches
Growth
Good+50.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,644.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand