50
castor oil soap
Worth a lookShows searches that convert (14.6% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$16.37avg listing price — sweet spot $15–$100
Price range
Good$10.10–$27.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+47.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad12,211.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 24K searches
Brand share
Bad100%top-5 brand share — brand-locked demand