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castor oil shampoo
Worth a lookShows low returns (0.8%), but soft demand (-4.7% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.59avg listing price — sweet spot $15–$100
Price range
Good$6.90–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$134K$134K/yr · 90K searches
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,938.24avg incumbent reviews — the moat a new listing must climb