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castor oil for eyelashes and eyebrows
Skip itPrices mostly outside the sweet spot ($6.90–$15.74) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Good$433K$433K/yr · 424K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Review moat
Bad17,058.3avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$6.90–$15.74cheapest to priciest tracked listing — scored on the share inside $15–$100