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cashmere perfume
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 684K searches
Avg price
Great$56.00avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Price range
Okay$12.52–$208.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,312avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price