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carrier oil
Worth a lookShows low returns (0.7%), but a deep review moat (20,515 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Price range
Good$3.88–$29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good$303K$303K/yr · 317K searches
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad20,514.52avg incumbent reviews — the moat a new listing must climb