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carotene
Launch itA $2.4M/yr market growing +62.8% this quarter with returns at 1.0% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 1.1M searches
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Price range
Incredible$15.62–$40.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Growth
Great+62.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,780.18avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand