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caramel lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.53avg listing price — sweet spot $15–$100
Market size
Okay$100K$100K/yr · 165K searches
Review moat
Bad4,731.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.98–$16.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand