32
capes for hair stylist
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Price range
Good$4.47–$34.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,511.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 87K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf