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caffeine eye serum
Skip itA concentrated shelf (top 5 take 86% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Price range
Good$5.95–$38.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$269K$269K/yr · 219K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Review moat
Bad19,323.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf