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byredo hand soap
Worth a lookShows a sweet-spot price point ($42.41 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$42.41avg listing price — sweet spot $15–$100
Price range
Incredible$23.57–$79.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Market size
Good$754K$754K/yr · 256K searches
Review moat
Good1,049.61avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand