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bye bye knots glueless wig
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$95.24avg listing price — sweet spot $15–$100
Review moat
Okay1,658.6avg incumbent reviews — the moat a new listing must climb
Price range
Okay$49.74–$167.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$184K$184K/yr · 181K searches
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale