40
bye bye foundation
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$27.81avg listing price — sweet spot $15–$100
Price range
Great$14.59–$34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 97K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Review moat
Bad10,435.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand