60
butt wash
Launch itA $2.1M/yr market growing +34.2% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.1M$2.1M/yr · 878K searches
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Price range
Good$7.22–$33.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,282.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand