44
but bleaching kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Good$569K$569K/yr · 433K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Review moat
Bad6,263.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.75–$14.64cheapest to priciest tracked listing — scored on the share inside $15–$100